Use of multimedia services within ubiquitous environments: The role of place in the usage process of mobile data services

Abstract

Recently, there have been rapid developments in the fields of mobile and wireless technologies which have enabled the acquisition of information at anytime regardless of the location and mobility status of the users. However, despite the increasing popularity of mobile devices which are becoming an indispensable part of our everyday activities, the disappointing results regarding the adoption and use of mobile applications and data services lead scholars to question the understanding of the adoption and usage behaviour within these new wireless environments. The author believes that there could be attributes which are still unexplored and could provide an explanation why the mobile data services are still unsuccessful. The aim of this study is to explore, understand and highlight the role of place in the decision of the people to use mobile data services and thus to assist professionals and scholars to consider the importance of the attributes of place in the design of new applications and in the adoption and usage models of mobile technologies and services. In order to achieve this objective an exploratory in nature research was conducted combining conventional and innovative research methodologies. A model of place was generated which served as a sensitizing device in order to interpret, and analyse the collected data. The first phase of this research involved the understanding of the market in question and the selection of the appropriate case (mobile data services platform) to conduct the research. The second main phase of the research then sought to get a better understanding of how users experience place before deciding to use mobile data services. The research methods were applied within everyday settings with 30 users of the selected mobile data services platform, all of whom were selected according to specific criteria. The findings tend to suggest that participants did experience the different places in a similar way before deciding to use mobile data services.

Date of Award	1 May 2009
Original language	English
Awarding Institution	University of Bath
Supervisor	Joe Nandhakumar (Supervisor)