Recently, there have been rapid developments in the fields of mobile and wireless
technologies which have enabled the acquisition of information at anytime regardless
of the location and mobility status of the users. However, despite the increasing
popularity of mobile devices which are becoming an indispensable part of our
everyday activities, the disappointing results regarding the adoption and use of mobile
applications and data services lead scholars to question the understanding of the
adoption and usage behaviour within these new wireless environments.
The author believes that there could be attributes which are still unexplored and could
provide an explanation why the mobile data services are still unsuccessful. The aim of
this study is to explore, understand and highlight the role of place in the decision of
the people to use mobile data services and thus to assist professionals and scholars to
consider the importance of the attributes of place in the design of new applications
and in the adoption and usage models of mobile technologies and services.
In order to achieve this objective an exploratory in nature research was conducted
combining conventional and innovative research methodologies. A model of place
was generated which served as a sensitizing device in order to interpret, and analyse
the collected data. The first phase of this research involved the understanding of the
market in question and the selection of the appropriate case (mobile data services
platform) to conduct the research. The second main phase of the research then sought
to get a better understanding of how users experience place before deciding to use
mobile data services. The research methods were applied within everyday settings
with 30 users of the selected mobile data services platform, all of whom were selected
according to specific criteria.
The findings tend to suggest that participants did experience the different places in a
similar way before deciding to use mobile data services.
|Date of Award||1 May 2009|
|Supervisor||Joe Nandhakumar (Supervisor)|
- use process
- mobile data service