Understanding the Movie Trailer in Generating Word-of-Mouth and Improving Box-Office Performance
: (Alternative format thesis).

  • Julia Kampani

Student thesis: Doctoral ThesisPhD

Abstract

Date of Award4 Sep 2019
Original languageEnglish
Awarding Institution
  • University of Bath
SupervisorLukasz Piwek (Supervisor) & Haiming Hang (Supervisor)

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