The Social Construction of the Meanings of Price

  • Sarah Sparke

Student thesis: Doctoral ThesisPhD

Abstract

The activity of translating something into a monetary amount – the price - is central to markets. Yet we know remarkably little about the practice of pricing beyond theories of economic rationale or market positioning and, as a construct, price has remained largely within the economists’ domain. This research pushes for and contributes towards the need for more substantive studies of pricing. With particular emphasis on money-meanings, this research applies prior socio-economic research in an examination of discourses of the pricing process in order to better understand pricing as a social and meaning-full activity. In its focus on pricers this research contributes to the call for more studies of supply-side meaning-making within markets, and addresses the consumer-focussed imbalance in previously published price research
Date of Award31 Dec 2013
LanguageEnglish
Awarding Institution
  • University of Bath
SupervisorRichard Elliott (Supervisor) & Avi Shankar (Supervisor)

Keywords

  • price
  • pricing
  • money
  • meaning
  • art

Cite this

The Social Construction of the Meanings of Price
Sparke, S. (Author). 31 Dec 2013

Student thesis: Doctoral ThesisPhD