Negotiating life themes through brand symbolism synthesis

  • Fajer Almutawa

Student thesis: Doctoral Thesis › PhD

Abstract

Date of Award12 Oct 2011
Original languageEnglish
Awarding Institution
  • University of Bath
SupervisorRichard Elliott (Supervisor) & Peter Nuttall (Supervisor)

Keywords

  • consumer culture
  • life themes
  • symbolic branda
  • luxury fashion brands
  • Muslim women
  • taboo

Cite this

Negotiating life themes through brand symbolism synthesis
Almutawa, F. (Author). 12 Oct 2011

Student thesis: Doctoral Thesis › PhD