Negotiating life themes through brand symbolism synthesis

  • Fajer Almutawa

Student thesis: Doctoral ThesisPhD

Date of Award12 Oct 2011
Original languageEnglish
Awarding Institution
  • University of Bath
SupervisorRichard Elliott (Supervisor) & Peter Nuttall (Supervisor)

Keywords

  • consumer culture
  • life themes
  • symbolic branda
  • luxury fashion brands
  • Muslim women
  • taboo

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