Exploring the impact of retail design on shopping behaviour: using the built shopping environment to examine the relative effect of motivational orientation.

  • Christian Gilde

Student thesis: Doctoral ThesisPhD

Date of Award1 Sept 2010
Original languageEnglish
Awarding Institution
  • University of Bath
SupervisorSimon Pervan (Supervisor) & Avi Shankar (Supervisor)


  • motivational shopping orientation
  • built shopping environment
  • virtual design software
  • retail design
  • environmental psychology

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