Exploring the impact of retail design on shopping behaviour: using the built shopping environment to examine the relative effect of motivational orientation.

  • Christian Gilde

Student thesis: Doctoral ThesisPhD

Abstract

Date of Award1 Sep 2010
Original languageEnglish
Awarding Institution
  • University of Bath
SupervisorSimon Pervan (Supervisor) & Avi Shankar (Supervisor)

Keywords

  • motivational shopping orientation
  • built shopping environment
  • virtual design software
  • retail design
  • environmental psychology

Cite this

Exploring the impact of retail design on shopping behaviour: using the built shopping environment to examine the relative effect of motivational orientation.
Gilde, C. (Author). 1 Sep 2010

Student thesis: Doctoral ThesisPhD