TY - JOUR
T1 - Why do people engage in collective action? Revisiting the role of perceived effectiveness
AU - Hornsey, Matthew J.
AU - Blackwood, Leda
AU - Louis, Winnifred
AU - Fielding, Kelly
AU - Mavor, Ken
AU - Morton, Thomas
AU - O'Brien, Anne
AU - Paasonen, Karl Erik
AU - Smith, Joanne
AU - White, Katherine M.
PY - 2006/7
Y1 - 2006/7
N2 - Research has shown limited support for the notion that perceived effectiveness of collective action is a predictor of intentions to engage in collective action. One reason may be that effectiveness has been in terms of whether the action will influence key decision makers. We argue that the effectiveness of collective action might be judged by other criteria, such as whether it influences third parties, builds an oppositional movement, and expresses values. Two hundred and thirty one attendees at a rally rated the effectiveness of the rally and their intentions to engage in future collective action. For those participants who were not members of an organization, intentions were linked to the perceived effectiveness of the rally in expressing values and influencing the public. For those who were members of an organization, intentions were linked only to the effectiveness of the rally in building an oppositional movement.
AB - Research has shown limited support for the notion that perceived effectiveness of collective action is a predictor of intentions to engage in collective action. One reason may be that effectiveness has been in terms of whether the action will influence key decision makers. We argue that the effectiveness of collective action might be judged by other criteria, such as whether it influences third parties, builds an oppositional movement, and expresses values. Two hundred and thirty one attendees at a rally rated the effectiveness of the rally and their intentions to engage in future collective action. For those participants who were not members of an organization, intentions were linked to the perceived effectiveness of the rally in expressing values and influencing the public. For those who were members of an organization, intentions were linked only to the effectiveness of the rally in building an oppositional movement.
UR - http://www.scopus.com/inward/record.url?scp=33745068433&partnerID=8YFLogxK
UR - http://onlinelibrary.wiley.com/doi/10.1111/j.0021-9029.2006.00077.x/abstract;jsessionid=66BEB2EC18B92C7D4DD67E5F5BC47A77.f02t01
U2 - 10.1111/j.0021-9029.2006.00077.x
DO - 10.1111/j.0021-9029.2006.00077.x
M3 - Article
AN - SCOPUS:33745068433
SN - 0021-9029
VL - 36
SP - 1701
EP - 1722
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 7
ER -