When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?

Sheik Meeran, Semco Jahanbin, Paul Goodwin, Joao Quariguasi Frota Neto

University of Manchester

Research output: Contribution to journal › Article › peer-review

20 Citations (SciVal)

388 Downloads (Pure)

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Sheik Meeran
- S.Meeranbath.acuk
- Management - Senior Lecturer (Associate Professor)
- Information, Decisions & Operations
- Centre for Healthcare Innovation and Improvement
Person: Research & Teaching