Abstract
Challenging voice – employee suggestions aimed at altering established managerial practices – is often portrayed as a threat to managers’ authority and therefore assumed to hamper endorsement. This prevailing view rests on the assumption that managers are primarily motivated by self-protection, yet it does not explain why some managers do endorse even highly challenging suggestions. Drawing from self-regulation theory and organizational change literature, we argue that challenging voice can be endorsed when managers’ perceived need for change is high. Specifically, when managers perceive a greater need for change, they are more likely to view challenging voice as fitting with unit goals, which in turn is associated with higher levels of endorsement. Across a multi-source field study (N = 321) and two pre-registered vignette experiments (N = 778), we find consistent support for our predictions and rule out alternative psychological mechanisms such as perceived threat.
| Original language | English |
|---|---|
| Article number | 116186 |
| Journal | Journal of Business Research |
| Volume | 211 |
| Early online date | 9 Apr 2026 |
| DOIs | |
| Publication status | E-pub ahead of print - 9 Apr 2026 |
Data Availability Statement
Data will be made available on request.Funding
The research was supported by the National Natural Science Foundation of China (Grant Nos. 72461035 and 72162025), the Hong Kong General Research Fund (Grant No. 9043606), and the University of Bath Seed Corn Funding.
| Funders | Funder number |
|---|---|
| University of Bath Seed Corn Funding | |
| National Natural Science Foundation of China | 72162025, 72461035 |
| Hong Kong General Research Fund | 9043606 |
Keywords
- Challenging voice
- Need for change
- Perceived fit of voice with unit goals
- Perceived threat
- Voice endorsement
ASJC Scopus subject areas
- Marketing
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