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When and why managers endorse challenging voice: The role of perceived need for change

Qiying Du, Chak Fu Lam, Xinhui Jiang, Hui Xie

Research output: Contribution to journalArticlepeer-review

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Abstract

Challenging voice – employee suggestions aimed at altering established managerial practices – is often portrayed as a threat to managers’ authority and therefore assumed to hamper endorsement. This prevailing view rests on the assumption that managers are primarily motivated by self-protection, yet it does not explain why some managers do endorse even highly challenging suggestions. Drawing from self-regulation theory and organizational change literature, we argue that challenging voice can be endorsed when managers’ perceived need for change is high. Specifically, when managers perceive a greater need for change, they are more likely to view challenging voice as fitting with unit goals, which in turn is associated with higher levels of endorsement. Across a multi-source field study (N = 321) and two pre-registered vignette experiments (N = 778), we find consistent support for our predictions and rule out alternative psychological mechanisms such as perceived threat.
Original languageEnglish
Article number116186
JournalJournal of Business Research
Volume211
Early online date9 Apr 2026
DOIs
Publication statusE-pub ahead of print - 9 Apr 2026

Data Availability Statement

Data will be made available on request.

Funding

The research was supported by the National Natural Science Foundation of China (Grant Nos. 72461035 and 72162025), the Hong Kong General Research Fund (Grant No. 9043606), and the University of Bath Seed Corn Funding.

FundersFunder number
University of Bath Seed Corn Funding
National Natural Science Foundation of China72162025, 72461035
Hong Kong General Research Fund9043606

    Keywords

    • Challenging voice
    • Need for change
    • Perceived fit of voice with unit goals
    • Perceived threat
    • Voice endorsement

    ASJC Scopus subject areas

    • Marketing

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