When and how to engage with employee environmental activism: Lessons learned from a global service firm

Katharina Hug, Ling Eleanor Zhang

Research output: Contribution to journalArticlepeer-review


Employee activism, in which employees collectively press an organisation on societal issues, is a growing phenomenon. Many employees have been motivated by the climate crisis to demand more sustainable business practices and insist that employers tackle the issue. Ignoring such activism can have negative reputational effects. This paper examines two employee initiatives that tackled climate change in a global professional service firm and sheds light on how organisations can influence employee-driven undertakings and integrate them with more sustainable business models. Reflecting on best practices, but also on lessons learned from the cases, the article also suggests how organisations can help employee activists stay motivated and pursue their passion sustainably.

Original languageEnglish
JournalEuropean Management Journal
Early online date12 May 2024
Publication statusE-pub ahead of print - 12 May 2024


  • Climate change
  • Employee activism
  • Employee initiative
  • Professional service firms
  • Sustainable business

ASJC Scopus subject areas

  • Strategy and Management

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