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What Makes Anfield Atmospheric? Dense Interaction Ritual Chains

  • Tim Hill
  • , Robin Canniford
  • , Giana Eckhardt
  • University of Melbourne
  • King's College London

Research output: Chapter or section in a book/report/conference proceedingBook chapter

2   Link opens in a new tab Citations (SciVal)

Abstract

Places like nightclubs, festivals, and sports events are commercial sites where people experience atmospheres as shared emotional experiences. Recent research has explained how such atmospheres are formed in interaction ritual chains - ordered sequences of social interactions through which emotions, symbols, and identities are shared and strengthened. With ethnographic data from Liverpool Football Club’s Anfield Stadium, this chapter shows that intense atmospheres tend to be formed within ‘dense’ ritual chains. It extends prior theorisations of how atmospheres are created, by explaining that dense interaction ritual chains are spatially and temporally concentrated social interactions. These allow atmospheres to intensify rather than dissipate by facilitating flows of emotions and symbols between places that constitute interaction ritual chains. In so doing, the chapter reveals the role of temporal and spatial micro-foundations of atmosphere and suggests future research opportunities to understand how different degrees of density might produce different qualities of atmosphere.

Original languageEnglish
Title of host publicationConsuming Atmospheres
Subtitle of host publicationDesigning, experiencing and researching atmospheres in consumption spaces
EditorsChloe Steadman, Jack Coffin
Place of PublicationAbingdon, U. K.
PublisherRoutledge
Pages91-106
Number of pages16
ISBN (Electronic)9781000970296
ISBN (Print)9781032264929
DOIs
Publication statusPublished - 9 Oct 2023

Publication series

NameRoutledge Studies in Marketing

Bibliographical note

Publisher Copyright:
© 2024 selection and editorial matter, Chloe Steadman and Jack Coffin; individual chapters, the contributors.

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