What is the effect of presenting evidence of the mental vs physical health benefits of quitting smoking on motivation to stop smoking? An online randomised controlled experiment

Acknowledgements

We are grateful to Fleur Gill for designing and illustrating the images for the labels, the PPI group for their time and advice in the design process, and the participants for taking part in this study. As per CREDIT Taxonomy: Katherine Sawyer: Conceptualisation, Methodology, Resources, Formal analysis, Data curation, Writing – Original Draft, Visualization, Project administration, Funding acquisition. Adham Hanafi: Methodology, Resources, Validation, Formal analysis, Data curation, Writing – Review & Editing, Visualization. Chloe Burke: Methodology, Resources, Writing – Review & Editing. Tom P Freeman: Methodology, Writing – Review & Editing. Sally Adams: Methodology, Writing – Review & Editing. Paul Aveyard: Methodology, Writing – Review & Editing. Pamela Jacobsen: Methodology, Data curation, Writing – Review & Editing, Supervision. Gemma Taylor: Conceptualisation, Methodology, Writing – Review & Editing, Supervision.