Wasted? The Downstream Effects of Social Movement–Backed Occupations

Studies examining the impact of social movements on organizations have focused primarily on what leads to initial concessions in response to movement targeting. A key remaining question is what comes next, or how do movement priorities become institutionalized within organizations and across fields via downstream processes? We argue that central actors in these downstream efforts are members of occupations that have been created out of movement pressure on organizations. In this study, we examine the longitudinal evolution of a movement-backed occupation: recycling coordinators in higher education. By conducting historical, processual analyses of 25 years of online conversations among over 1,000 recycling coordinators, we identify three key tensions they faced in trying to embed practices and an ethos from the environmental movement and in trying to progress their organizations toward evolving movement concerns (from recycling to sustainability). We uncover how the coordinators navigated these tensions, finding that while they succeeded in institutionalizing recycling and expanding their organizations toward a new wave of movement concerns regarding sustainability, their occupation nonetheless experienced demise. Our findings set the foundation for future research on the downstream efforts and occupational actors that are vital for institutionalizing movement demands.