Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand

Charles Ranscombe; Ben Hicks; Glen Mullineux; Baljinder Singh

doi:10.1016/j.destud.2011.06.006

Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand

Charles Ranscombe, Ben Hicks, Glen Mullineux, Baljinder Singh

Department of Mechanical Engineering

Research output: Contribution to journal › Article › peer-review

83 Citations (SciVal)

487 Downloads (Pure)

Abstract

This paper presents a technique to investigate the influence of aesthetic features and brand recognition of vehicles. Appearance has been shown to impact greatly on consumer perception of products and their branding, yet there exist few tools or methods to support reasoning about their influence. A procedure for visually decomposing designs into constituent aesthetic features is proposed. The strategy is applied to a range of saloon cars, and a consumer survey undertaken to establish the significance and potency of individual aesthetic features. Results both validate the decomposition technique and highlight certain aesthetic features that have the greatest influence on brand recognition.

Original language	English
Pages (from-to)	319-341
Journal	Design Studies
Volume	33
Issue number	4
DOIs	https://doi.org/10.1016/j.destud.2011.06.006
Publication status	Published - 2011

Access to Document

10.1016/j.destud.2011.06.006

paper1.pdf
NOTICE: this is the author’s version of a work that was accepted for publication in Design Studies. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Design Studies, vol 33, issue 4, DOI 10.1016/j.destud.2011.06.006
Accepted author manuscript, 7.03 MB

Cite this

@article{cce296cecf3a4b8c99b7579e336996be,

title = "Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand",

abstract = "This paper presents a technique to investigate the influence of aesthetic features and brand recognition of vehicles. Appearance has been shown to impact greatly on consumer perception of products and their branding, yet there exist few tools or methods to support reasoning about their influence. A procedure for visually decomposing designs into constituent aesthetic features is proposed. The strategy is applied to a range of saloon cars, and a consumer survey undertaken to establish the significance and potency of individual aesthetic features. Results both validate the decomposition technique and highlight certain aesthetic features that have the greatest influence on brand recognition.",

author = "Charles Ranscombe and Ben Hicks and Glen Mullineux and Baljinder Singh",

year = "2011",

doi = "10.1016/j.destud.2011.06.006",

language = "English",

volume = "33",

pages = "319--341",

journal = "Design Studies",

issn = "0142-694X",

publisher = "Elsevier",

number = "4",

}

TY - JOUR

T1 - Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand

AU - Ranscombe, Charles

AU - Hicks, Ben

AU - Mullineux, Glen

AU - Singh, Baljinder

PY - 2011

Y1 - 2011

N2 - This paper presents a technique to investigate the influence of aesthetic features and brand recognition of vehicles. Appearance has been shown to impact greatly on consumer perception of products and their branding, yet there exist few tools or methods to support reasoning about their influence. A procedure for visually decomposing designs into constituent aesthetic features is proposed. The strategy is applied to a range of saloon cars, and a consumer survey undertaken to establish the significance and potency of individual aesthetic features. Results both validate the decomposition technique and highlight certain aesthetic features that have the greatest influence on brand recognition.

AB - This paper presents a technique to investigate the influence of aesthetic features and brand recognition of vehicles. Appearance has been shown to impact greatly on consumer perception of products and their branding, yet there exist few tools or methods to support reasoning about their influence. A procedure for visually decomposing designs into constituent aesthetic features is proposed. The strategy is applied to a range of saloon cars, and a consumer survey undertaken to establish the significance and potency of individual aesthetic features. Results both validate the decomposition technique and highlight certain aesthetic features that have the greatest influence on brand recognition.

UR - http://www.scopus.com/inward/record.url?scp=84861604528&partnerID=8YFLogxK

UR - http://dx.doi.org/10.1016/j.destud.2011.06.006

U2 - 10.1016/j.destud.2011.06.006

DO - 10.1016/j.destud.2011.06.006

M3 - Article

SN - 0142-694X

VL - 33

SP - 319

EP - 341

JO - Design Studies

JF - Design Studies

IS - 4

ER -

Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand

Abstract

Access to Document

Other files and links

Fingerprint

Cite this