Video games, processing fluency and choice: exploring placement in new media

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	Advances in Consumer Research
Editors	A. L. McGill, S. Shavitt
Place of Publication	Duluth, U. S. A.
Publisher	Association for Consumer Research
Pages	799
Number of pages	1
Volume	36
Publication status	Published - 2009

Cite this

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title = "Video games, processing fluency and choice: exploring placement in new media",

author = "Haiming Hang and Susan Auty",

year = "2009",

language = "English",

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pages = "799",

editor = "McGill, \{A. L.\} and S. Shavitt",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

address = "USA United States",

}

TY - CHAP

T1 - Video games, processing fluency and choice

T2 - exploring placement in new media

AU - Hang, Haiming

AU - Auty, Susan

PY - 2009

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M3 - Book chapter

VL - 36

SP - 799

BT - Advances in Consumer Research

A2 - McGill, A. L.

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PB - Association for Consumer Research

CY - Duluth, U. S. A.

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