Video games, processing fluency and choice: exploring placement in new media

Haiming Hang, Susan Auty

Research output: Chapter or section in a book/report/conference proceedingChapter or section

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsA. L. McGill, S. Shavitt
Place of PublicationDuluth, U. S. A.
PublisherAssociation for Consumer Research
Number of pages1
Publication statusPublished - 2009

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