Video games, processing fluency and choice: exploring placement in new media

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Original language	English
Title of host publication	Advances in Consumer Research
Editors	A. L. McGill, S. Shavitt
Place of Publication	Duluth, U. S. A.
Publisher	Association for Consumer Research
Pages	799
Number of pages	1
Volume	36
Publication status	Published - 2009

Cite this

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title = "Video games, processing fluency and choice: exploring placement in new media",

author = "Haiming Hang and Susan Auty",

year = "2009",

language = "English",

volume = "36",

pages = "799",

editor = "McGill, {A. L.} and S. Shavitt",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

}

TY - CHAP

T1 - Video games, processing fluency and choice

T2 - exploring placement in new media

AU - Hang, Haiming

AU - Auty, Susan

PY - 2009

Y1 - 2009

UR - http://www.acrwebsite.org/volumes/display.asp?id=14738

M3 - Chapter or section

VL - 36

SP - 799

BT - Advances in Consumer Research

A2 - McGill, A. L.

A2 - Shavitt, S.

PB - Association for Consumer Research

CY - Duluth, U. S. A.

ER -