Video games, processing fluency and choice: exploring placement in new media

Haiming Hang, Susan Auty

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsA. L. McGill, S. Shavitt
Place of PublicationDuluth, U. S. A.
PublisherAssociation for Consumer Research
Pages799
Number of pages1
Volume36
Publication statusPublished - 2009

Cite this

Hang, H., & Auty, S. (2009). Video games, processing fluency and choice: exploring placement in new media. In A. L. McGill, & S. Shavitt (Eds.), Advances in Consumer Research (Vol. 36, pp. 799). Association for Consumer Research.