Video games, processing fluency and children’s choice: exploring product placement in new media

Haiming Hang, Susan Auty

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of European Marketing Academy Annual Conference
Publication statusPublished - 2008

Cite this

Hang, H., & Auty, S. (2008). Video games, processing fluency and children’s choice: exploring product placement in new media. In Proceedings of European Marketing Academy Annual Conference

Video games, processing fluency and children’s choice: exploring product placement in new media. / Hang, Haiming; Auty, Susan.

Proceedings of European Marketing Academy Annual Conference. 2008.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Hang, H & Auty, S 2008, Video games, processing fluency and children’s choice: exploring product placement in new media. in Proceedings of European Marketing Academy Annual Conference.
Hang H, Auty S. Video games, processing fluency and children’s choice: exploring product placement in new media. In Proceedings of European Marketing Academy Annual Conference. 2008
Hang, Haiming ; Auty, Susan. / Video games, processing fluency and children’s choice: exploring product placement in new media. Proceedings of European Marketing Academy Annual Conference. 2008.
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