Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing

Davide C. Orazi, Anne Hamby, Dennis Herhausen, Tom van Laer, Stephan Ludwig, Chahna Gonsalves, Dhruv Grewal

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of the Academy of Marketing Science
Publication status	Acceptance date - 25 Feb 2025

Cite this

@article{5cc38a79db0646edacabc39f6d66567d,

title = "Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing",

author = "Orazi, {Davide C.} and Anne Hamby and Dennis Herhausen and {van Laer}, Tom and Stephan Ludwig and Chahna Gonsalves and Dhruv Grewal",

year = "2025",

month = feb,

day = "25",

language = "English",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

}

TY - JOUR

T1 - Verbal persuasion in marketing

T2 - A multimethod meta-analysis of analytical and narrative processing

AU - Orazi, Davide C.

AU - Hamby, Anne

AU - Herhausen, Dennis

AU - van Laer, Tom

AU - Ludwig, Stephan

AU - Gonsalves, Chahna

AU - Grewal, Dhruv

PY - 2025/2/25

Y1 - 2025/2/25

M3 - Article

SN - 0092-0703

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

ER -