| Original language | English |
|---|---|
| Pages (from-to) | 136-149 |
| Number of pages | 14 |
| Journal | Journal of Consumer Research: An Interdisciplinary Quarterly |
| Volume | 31 |
| Issue number | 1 |
| Publication status | Published - 2004 |
Using the imagination: consumer evoking and thematizing of the fantastic imaginary
Brett Martin
Research output: Contribution to journal › Article › peer-review
79
Citations
(SciVal)