Using the brand experience scale to profile consumers and predict consumer behavior

Lia Zarantonello; Bernd H. Schmitt

doi:10.1057/bm.2010.4

Using the brand experience scale to profile consumers and predict consumer behavior

Lia Zarantonello
, Bernd H. Schmitt

Management

Research output: Contribution to journal › Article › peer-review

341 Citations (SciVal)

Original language	English
Pages (from-to)	532-540
Journal	Journal of Brand Management
Volume	17
Issue number	7
DOIs	https://doi.org/10.1057/bm.2010.4
Publication status	Published - Jun 2010

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

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10.1057/bm.2010.4

Cite this

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title = "Using the brand experience scale to profile consumers and predict consumer behavior",

author = "Lia Zarantonello and Schmitt, \{Bernd H.\}",

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pages = "532--540",

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issn = "1350-231X",

publisher = "Palgrave Macmillan",

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}

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AU - Zarantonello, Lia

AU - Schmitt, Bernd H.

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U2 - 10.1057/bm.2010.4

DO - 10.1057/bm.2010.4

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VL - 17

SP - 532

EP - 540

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 7

ER -

Using the brand experience scale to profile consumers and predict consumer behavior

UN SDGs

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