Original language | English |
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Pages (from-to) | 532-540 |
Journal | Journal of Brand Management |
Volume | 17 |
Issue number | 7 |
DOIs | |
Publication status | Published - Jun 2010 |
Using the brand experience scale to profile consumers and predict consumer behavior
Lia Zarantonello, Bernd H. Schmitt
Research output: Contribution to journal › Article › peer-review
285
Citations
(SciVal)