Using the brand experience scale to profile consumers and predict consumer behavior

Lia Zarantonello, Bernd H. Schmitt

Research output: Contribution to journalArticlepeer-review

167 Citations (Scopus)
Original languageEnglish
Pages (from-to)532-540
JournalJournal of Brand Management
Volume17
Issue number7
DOIs
Publication statusPublished - Jun 2010

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