Using oral history methods in consumer research

Richard Elliott, Andrea Davies

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Qualitative Research Methods in Marketing
EditorsR. W. Belk
Place of PublicationCheltenham, U. K.
PublisherEdward Elgar Publishing Ltd
ISBN (Print)9781845421007
Publication statusPublished - 2008

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