Using oral history methods in consumer research

Richard Elliott, Andrea Davies

Research output: Chapter or section in a book/report/conference proceedingChapter or section

Original languageEnglish
Title of host publicationHandbook of Qualitative Research Methods in Marketing
EditorsR. W. Belk
Place of PublicationCheltenham, U. K.
PublisherEdward Elgar Publishing Ltd
ISBN (Print)9781845421007
Publication statusPublished - 2008

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