Using neural correlates for enhancing customer experience through effective visual price placement

Rajneesh Suri; Nancy M. Puccinelli; Dhruv Grewal; Anne L. Roggeveen; Atahan Agrali; Hasan Ayaz; Kurtulus Izzetoglu; Banu Onaral

doi:10.1016/B978-0-12-811926-6.00077-4

Using neural correlates for enhancing customer experience through effective visual price placement

Rajneesh Suri, Nancy M. Puccinelli, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali, Hasan Ayaz, Kurtulus Izzetoglu, Banu Onaral

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Abstract

Price or cost of ownership remains the most influential decision driver for consumers when shopping for a product or service. In the current competitive retail environment, for consumers to have a good experience at a store, such price information needs to appear in a location (right or left) where consumers are most likely to look at while shopping. This study used neural correlates to identify the location where consumers are most likely to expect price information to be present during a shopping experience.

Original language	English
Title of host publication	Neuroergonomics
Subtitle of host publication	The Brain at Work and in Everyday Life
Publisher	Elsevier
Pages	285-286
Number of pages	2
ISBN (Electronic)	9780128119266
ISBN (Print)	9780128119273
DOIs	https://doi.org/10.1016/B978-0-12-811926-6.00077-4
Publication status	Published - 1 Jan 2018

Keywords

Neuroergonomics
Numerical cognition
Price
Spatial location

ASJC Scopus subject areas

General Neuroscience

Access to Document

10.1016/B978-0-12-811926-6.00077-4

Cite this

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AU - Agrali, Atahan

AU - Ayaz, Hasan

AU - Izzetoglu, Kurtulus

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AB - Price or cost of ownership remains the most influential decision driver for consumers when shopping for a product or service. In the current competitive retail environment, for consumers to have a good experience at a store, such price information needs to appear in a location (right or left) where consumers are most likely to look at while shopping. This study used neural correlates to identify the location where consumers are most likely to expect price information to be present during a shopping experience.

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KW - Spatial location

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ER -

Using neural correlates for enhancing customer experience through effective visual price placement

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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