Using neural correlates for enhancing customer experience through effective visual price placement

Rajneesh Suri, Nancy M. Puccinelli, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali, Hasan Ayaz, Kurtulus Izzetoglu, Banu Onaral

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Price or cost of ownership remains the most influential decision driver for consumers when shopping for a product or service. In the current competitive retail environment, for consumers to have a good experience at a store, such price information needs to appear in a location (right or left) where consumers are most likely to look at while shopping. This study used neural correlates to identify the location where consumers are most likely to expect price information to be present during a shopping experience.

Original languageEnglish
Title of host publicationNeuroergonomics
Subtitle of host publicationThe Brain at Work and in Everyday Life
PublisherElsevier GmbH
Pages285-286
Number of pages2
ISBN (Electronic)9780128119266
ISBN (Print)9780128119273
DOIs
Publication statusPublished - 1 Jan 2018

Keywords

  • Neuroergonomics
  • Numerical cognition
  • Price
  • Spatial location

ASJC Scopus subject areas

  • Neuroscience(all)

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