Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes

Michael B Beverland

Research output: Contribution to journal › Article › peer-review

14 Citations (SciVal)

Original language	English
Pages (from-to)	8-10
Number of pages	3
Journal	Industrial Marketing Management
Volume	41
Issue number	1
DOIs	https://doi.org/10.1016/j.indmarman.2011.11.005
Publication status	Published - Jan 2012

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