Understanding retail experiences: the case for ethnography

Michael J. Healy, Michael B. Beverland, Harman Oppewal, Sean Sands

Research output: Contribution to journal › Article › peer-review

76 Citations (SciVal)

Original language	English
Pages (from-to)	751-778
Journal	International Journal of Market Research
Volume	49
Issue number	6
DOIs	https://doi.org/10.1177/147078530704900608
Publication status	Published - 2007

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