Understanding retail experiences: the case for ethnography

Michael J. Healy, Michael B. Beverland, Harman Oppewal, Sean Sands

Research output: Contribution to journalArticle

47 Citations (Scopus)
Original languageEnglish
Pages (from-to)751-778
JournalInternational Journal of Market Research
Volume49
Issue number6
Publication statusPublished - 2007

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