Understanding retail experiences: the case for ethnography

Michael J. Healy, Michael B. Beverland, Harman Oppewal, Sean Sands

Research output: Contribution to journal › Article › peer-review

71 Citations (SciVal)

Original language	English
Pages (from-to)	751-778
Journal	International Journal of Market Research
Volume	49
Issue number	6
Publication status	Published - 2007

Cite this

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title = "Understanding retail experiences: the case for ethnography",

author = "Healy, {Michael J.} and Beverland, {Michael B.} and Harman Oppewal and Sean Sands",

year = "2007",

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volume = "49",

pages = "751--778",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

number = "6",

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T2 - the case for ethnography

AU - Healy, Michael J.

AU - Beverland, Michael B.

AU - Oppewal, Harman

AU - Sands, Sean

PY - 2007

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UR - http://www.warc.com

M3 - Article

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VL - 49

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EP - 778

JO - International Journal of Market Research

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