Understanding retail experiences: the case for ethnography

Michael J. Healy, Michael B. Beverland, Harman Oppewal, Sean Sands

Research output: Contribution to journalArticle

47 Citations (Scopus)
Original languageEnglish
Pages (from-to)751-778
JournalInternational Journal of Market Research
Volume49
Issue number6
Publication statusPublished - 2007

Cite this

Healy, M. J., Beverland, M. B., Oppewal, H., & Sands, S. (2007). Understanding retail experiences: the case for ethnography. International Journal of Market Research, 49(6), 751-778.