| Original language | English |
|---|---|
| Pages (from-to) | 167-192 |
| Number of pages | 26 |
| Journal | Journal of Customer Behaviour |
| Volume | 2 |
| DOIs | |
| Publication status | Published - 2003 |
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Understanding process in relationship marketing: a focus on reciprocity
- Simon Pervan
- , L W Johnson
Research output: Contribution to journal › Article