Understanding Globalisation: Transnational Marketing & Sponsorship

M Silk, D Andrews

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	11-15
Number of pages	5
Journal	International Journal of Sports Marketing and Sponsorship
Volume	June/July
Publication status	Published - 2001

Cite this

@article{188240afa29246e382cd2123fc8732af,

title = "Understanding Globalisation: Transnational Marketing & Sponsorship",

author = "M Silk and D Andrews",

year = "2001",

language = "English",

volume = "June/July",

pages = "11--15",

journal = "International Journal of Sports Marketing and Sponsorship",

publisher = "Emerald Group Publishing Ltd.",

}