Understanding Globalisation: Transnational Marketing & Sponsorship

M Silk, D Andrews

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)11-15
Number of pages5
JournalInternational Journal of Sports Marketing and Sponsorship
VolumeJune/July
Publication statusPublished - 2001

Cite this

Understanding Globalisation: Transnational Marketing & Sponsorship. / Silk, M; Andrews, D.

In: International Journal of Sports Marketing and Sponsorship, Vol. June/July, 2001, p. 11-15.

Research output: Contribution to journalArticle

@article{188240afa29246e382cd2123fc8732af,
title = "Understanding Globalisation: Transnational Marketing & Sponsorship",
author = "M Silk and D Andrews",
year = "2001",
language = "English",
volume = "June/July",
pages = "11--15",
journal = "International Journal of Sports Marketing and Sponsorship",
issn = "1464-6668",
publisher = "International Marketing Reports Ltd",

}

TY - JOUR

T1 - Understanding Globalisation: Transnational Marketing & Sponsorship

AU - Silk, M

AU - Andrews, D

PY - 2001

Y1 - 2001

M3 - Article

VL - June/July

SP - 11

EP - 15

JO - International Journal of Sports Marketing and Sponsorship

JF - International Journal of Sports Marketing and Sponsorship

SN - 1464-6668

ER -