Understanding consumption: contributions from a narrative perspective

Avi Shankar, Richard Elliott, Christina Goulding

Research output: Contribution to journalArticle

129 Citations (Scopus)
Original languageEnglish
Pages (from-to)429-453
Number of pages34
JournalJournal of Marketing Management
Volume17
Issue number3-4
DOIs
Publication statusPublished - 2001

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