Understanding consumption: contributions from a narrative perspective

Avi Shankar, Richard Elliott, Christina Goulding

Research output: Contribution to journal › Article

190 Citations (SciVal)

Original language	English
Pages (from-to)	429-453
Number of pages	34
Journal	Journal of Marketing Management
Volume	17
Issue number	3-4
DOIs	https://doi.org/10.1362/0267257012652096
Publication status	Published - 2001

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AU - Goulding, Christina

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