Understanding consumption: contributions from a narrative perspective

Avi Shankar, Richard Elliott, Christina Goulding

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)429-453
Number of pages34
JournalJournal of Marketing Management
Volume17
Issue number3-4
DOIs
Publication statusPublished - 2001

Cite this

Understanding consumption: contributions from a narrative perspective. / Shankar, Avi; Elliott, Richard; Goulding, Christina.

In: Journal of Marketing Management, Vol. 17, No. 3-4, 2001, p. 429-453.

Research output: Contribution to journalArticle

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