Original language | English |
---|---|
Pages (from-to) | 446-466 |
Journal | European Journal of Marketing |
Volume | 38 |
Issue number | 3/4 |
DOIs | |
Publication status | Published - 1 Jan 2004 |
Uncovering “theories-in-use”: building luxury wine brands
Michael Beverland
Research output: Contribution to journal › Article › peer-review
112
Citations
(SciVal)