TY - JOUR
T1 - Tthe demand for information and the diffusion of a new product
AU - Tonks, Ian
PY - 1986/12
Y1 - 1986/12
N2 - The paper examines the implications of the ability of a consumer to learn about the characteristics of a new product on the diffusion of the product over time. The demand for information by the consumer is shown to generate a sigmoid diffusion curve for total sales of the product. Further it is shown that over time the elasticity of demand along the diffusion curve increases
AB - The paper examines the implications of the ability of a consumer to learn about the characteristics of a new product on the diffusion of the product over time. The demand for information by the consumer is shown to generate a sigmoid diffusion curve for total sales of the product. Further it is shown that over time the elasticity of demand along the diffusion curve increases
UR - http://dx.doi.org/10.1016/0167-7187(86)90012-3
U2 - 10.1016/0167-7187(86)90012-3
DO - 10.1016/0167-7187(86)90012-3
M3 - Article
SN - 0167-7187
VL - 4
SP - 397
EP - 408
JO - International Journal of Industrial Organization
JF - International Journal of Industrial Organization
IS - 4
ER -