Tthe demand for information and the diffusion of a new product

Ian Tonks

Research output: Contribution to journalArticle


The paper examines the implications of the ability of a consumer to learn about the characteristics of a new product on the diffusion of the product over time. The demand for information by the consumer is shown to generate a sigmoid diffusion curve for total sales of the product. Further it is shown that over time the elasticity of demand along the diffusion curve increases
Original languageEnglish
Pages (from-to)397-408
JournalInternational Journal of Industrial Organization
Issue number4
Publication statusPublished - Dec 1986


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