Abstract
Facebook was the election battleground that helped fuel Donald Trump’s journey to the White House in 2016, and the president continues to dominate on the social media platform in 2020.
My initial analysis of 4,450 Facebook posts from equal campaign periods before the 2016 and 2020 elections indicates that the current Democratic candidate, Joe Biden, is trailing the performance of Hillary Clinton in 2016. In contrast, Trump is exceeding his 2016 performance.
My initial analysis of 4,450 Facebook posts from equal campaign periods before the 2016 and 2020 elections indicates that the current Democratic candidate, Joe Biden, is trailing the performance of Hillary Clinton in 2016. In contrast, Trump is exceeding his 2016 performance.
| Original language | English |
|---|---|
| Specialist publication | The Conversation |
| Publication status | Published - 8 Oct 2020 |
Keywords
- social media
- elections
- organic campaigning
- political communication
- communications
- social media engagement
- likes
- shares
- comments