Trump v Biden: who is engaging the most followers on Facebook?

Research output: Contribution to specialist publicationArticle

Abstract

Facebook was the election battleground that helped fuel Donald Trump’s journey to the White House in 2016, and the president continues to dominate on the social media platform in 2020.

My initial analysis of 4,450 Facebook posts from equal campaign periods before the 2016 and 2020 elections indicates that the current Democratic candidate, Joe Biden, is trailing the performance of Hillary Clinton in 2016. In contrast, Trump is exceeding his 2016 performance.
Original languageEnglish
Specialist publicationThe Conversation
Publication statusPublished - 8 Oct 2020

Keywords

  • social media
  • elections
  • facebook
  • organic campaigning
  • political communication
  • communications
  • social media engagement
  • likes
  • shares
  • comments

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