Tribal marketing

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

8 Citations (SciVal)

Original language	English
Title of host publication	Marketing Management
Subtitle of host publication	A Cultural Perspective
Editors	L. Penaloza, N. Toulouse, L. M. Visconti
Place of Publication	Abingdon, U. K.
Publisher	Routledge
Pages	178-193
Number of pages	16
ISBN (Print)	9780415606820
DOIs	https://doi.org/10.4324/9780203357262
Publication status	Published - 2011

Access to Document

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title = "Tribal marketing",

author = "B. Cova and A. Shankar",

year = "2011",

doi = "10.4324/9780203357262",

language = "English",

isbn = "9780415606820 ",

pages = "178--193",

editor = "L. Penaloza and N. Toulouse and Visconti, \{L. M.\}",

booktitle = "Marketing Management",

publisher = "Routledge",

address = "UK United Kingdom",

}

TY - CHAP

T1 - Tribal marketing

AU - Cova, B.

AU - Shankar, A.

PY - 2011

Y1 - 2011

UR - https://www.scopus.com/pages/publications/84906605900

UR - http://dx.doi.org/10.4324/9780203357262

U2 - 10.4324/9780203357262

DO - 10.4324/9780203357262

M3 - Book chapter

AN - SCOPUS:84906605900

SN - 9780415606820

SP - 178

EP - 193

BT - Marketing Management

A2 - Penaloza, L.

A2 - Toulouse, N.

A2 - Visconti, L. M.

PB - Routledge

CY - Abingdon, U. K.

ER -