Tribal marketing

B. Cova, A. Shankar

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Citations (Scopus)
Original languageEnglish
Title of host publicationMarketing Management
Subtitle of host publicationA Cultural Perspective
EditorsL. Penaloza, N. Toulouse, L. M. Visconti
Place of PublicationAbingdon, U. K.
PublisherRoutledge
Pages178-193
Number of pages16
ISBN (Print)9780415606820
DOIs
Publication statusPublished - 2011

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