Tribal marketing

B. Cova, A. Shankar

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Citations (Scopus)
Original languageEnglish
Title of host publicationMarketing Management
Subtitle of host publicationA Cultural Perspective
EditorsL. Penaloza, N. Toulouse, L. M. Visconti
Place of PublicationAbingdon, U. K.
PublisherRoutledge
Pages178-193
Number of pages16
ISBN (Print)9780415606820
DOIs
Publication statusPublished - 2011

Cite this

Cova, B., & Shankar, A. (2011). Tribal marketing. In L. Penaloza, N. Toulouse, & L. M. Visconti (Eds.), Marketing Management: A Cultural Perspective (pp. 178-193). Routledge. https://doi.org/10.4324/9780203357262