Original language | English |
---|---|
Title of host publication | Marketing Management |
Subtitle of host publication | A Cultural Perspective |
Editors | L. Penaloza, N. Toulouse, L. M. Visconti |
Place of Publication | Abingdon, U. K. |
Publisher | Routledge |
Pages | 178-193 |
Number of pages | 16 |
ISBN (Print) | 9780415606820 |
DOIs | |
Publication status | Published - 2011 |
Tribal marketing
B. Cova, A. Shankar
Research output: Chapter or section in a book/report/conference proceeding › Chapter or section
8
Citations
(SciVal)