Transnational organization and symbolic production: Creating and managing a global brand

John Amis; Michael L. Silk

doi:10.4324/9781315765808

Transnational organization and symbolic production: Creating and managing a global brand

John Amis, Michael L. Silk

University of Memphis

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

1 Citation (SciVal)

Original language	English
Title of host publication	Brands: Interdisciplinary Perspectives
Editors	J. E. Schroeder
Publisher	Taylor and Francis
Pages	119-144
Number of pages	26
Volume	19
ISBN (Electronic)	9781317658535
ISBN (Print)	9781138787964
DOIs	https://doi.org/10.4324/9781315765808
Publication status	Published - 27 Nov 2014

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

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10.4324/9781315765808

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Transnational organization and symbolic production: Creating and managing a global brand

ASJC Scopus subject areas

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