Transnational organization and symbolic production

Creating and managing a global brand

John Amis, Michael L. Silk

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBrands: Interdisciplinary Perspectives
EditorsJ. E. Schroeder
PublisherTaylor and Francis
Pages119-144
Number of pages26
Volume19
ISBN (Electronic)9781317658535
ISBN (Print)9781138787964
DOIs
Publication statusPublished - 27 Nov 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Amis, J., & Silk, M. L. (2014). Transnational organization and symbolic production: Creating and managing a global brand. In J. E. Schroeder (Ed.), Brands: Interdisciplinary Perspectives (Vol. 19, pp. 119-144). Taylor and Francis. https://doi.org/10.4324/9781315765808

Transnational organization and symbolic production : Creating and managing a global brand. / Amis, John; Silk, Michael L.

Brands: Interdisciplinary Perspectives. ed. / J. E. Schroeder. Vol. 19 Taylor and Francis, 2014. p. 119-144.

Research output: Chapter in Book/Report/Conference proceedingChapter

Amis, J & Silk, ML 2014, Transnational organization and symbolic production: Creating and managing a global brand. in JE Schroeder (ed.), Brands: Interdisciplinary Perspectives. vol. 19, Taylor and Francis, pp. 119-144. https://doi.org/10.4324/9781315765808
Amis J, Silk ML. Transnational organization and symbolic production: Creating and managing a global brand. In Schroeder JE, editor, Brands: Interdisciplinary Perspectives. Vol. 19. Taylor and Francis. 2014. p. 119-144 https://doi.org/10.4324/9781315765808
Amis, John ; Silk, Michael L. / Transnational organization and symbolic production : Creating and managing a global brand. Brands: Interdisciplinary Perspectives. editor / J. E. Schroeder. Vol. 19 Taylor and Francis, 2014. pp. 119-144
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