Transnational organization and symbolic production: Creating and managing a global brand

John Amis, Michael L. Silk

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBrands: Interdisciplinary Perspectives
EditorsJ. E. Schroeder
PublisherTaylor and Francis
Pages119-144
Number of pages26
Volume19
ISBN (Electronic)9781317658535
ISBN (Print)9781138787964
DOIs
Publication statusPublished - 27 Nov 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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