Abstract
There is a growing tendency for policy makers to frame climate change action in terms of non-climate benefits, raising important empirical questions regarding the utility of such approaches. Across three studies we explore whether (and when) non-climate frames can lead to greater support for climate policy relative to climate frames. In Study 1 we framed a car-use reduction policy in relation to climate change or public health and showed that non-climate frames can stimulate greater support for climate policy. Study 2 explored frame relevance as a potential boundary condition to the efficacy of non-climate frames. Study 3 found that attempts to frame climate policy in relation to non-climate issues that affect participants personally can fail if that issue is not seen as being sufficiently relevant. We suggest that non-climate frames can be an effective tool in stimulating support for climate policy, however greater consideration of the key mechanisms is required.
| Original language | English |
|---|---|
| Pages (from-to) | 781-806 |
| Number of pages | 26 |
| Journal | Environment and Behavior |
| Volume | 50 |
| Issue number | 7 |
| Early online date | 7 Jul 2017 |
| DOIs | |
| Publication status | Published - 1 Aug 2018 |
Access to Document
- Walker Kurz and Russel- PRE-PRINT for PURE.PDF
Walker, Benjamin J.A. ; Kurz, Tim ; Russel, Duncan. / Towards an understanding of when non-climate frames can generate public support for climate change policy. In: Environment and Behavior. 2018 ; Vol. 50, No. 7. pp. 781-806. (C) The Authors, 2017. Reprinted by permission of SAGE Publications.