Towards an E-Trust Framework for Design Quality: Trust as a semiotic phenomena

Research output: Book/ReportScholarly edition


The contribution herein offers a semiotic informed account of trust both intangible and tangible in both UK & Grid, VO contexts of use. a novel E-trust ladder is presented within the context of a novel ETrust Framework. Suitable theoretic (trust agent ) and empirical , mainly UX related card sorts are offered. An extensive an wide ranging critical review of the extant literature on trust and ETrust is also presented. The work of Diago Gambetta forms one cornerstone of trust signalling within low cost semi-sorted equilibrium web enviornments, including so called 'hidden semiosis' i.e. SSL/TLS machine level sign and credential exchanges.
Original languageEnglish
PublisherLambert Academic Publishing (LAP)
Number of pages160
ISBN (Print)9786139916597
Publication statusPublished - 1 Sep 2019


  • ETrust
  • Semiotics

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