Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications

Pierre Mcdonagh

doi:10.1362/026725798784867699

Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications

Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	591-622
Number of pages	31
Journal	Journal of Marketing Management
Volume	14
Issue number	6
DOIs	https://doi.org/10.1362/026725798784867699
Publication status	Published - 1 Jul 1998

Keywords

Sustainability

Access to Document

10.1362/026725798784867699

Cite this

@article{f15dc68673c341adae0f5dc24a3e370c,

title = "Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications",

keywords = "Sustainability",

author = "Pierre Mcdonagh",

year = "1998",

month = jul,

day = "1",

doi = "10.1362/026725798784867699",

language = "English",

volume = "14",

pages = "591--622",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "6",

}

TY - JOUR

T1 - Towards a theory of Sustainable Communication in Risk Society

T2 - Relating issues of sustainability to marketing communications

AU - Mcdonagh, Pierre

PY - 1998/7/1

Y1 - 1998/7/1

KW - Sustainability

UR - http://dx.doi.org/10.1362/026725798784867699

U2 - 10.1362/026725798784867699

DO - 10.1362/026725798784867699

M3 - Article

SN - 0267-257X

VL - 14

SP - 591

EP - 622

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 6

ER -

Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications

Keywords

Access to Document

Other files and links

Cite this