Towards a model of strategic charity rebranding process: a managerial perspective

Zoe Lee

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Aug 2014
EventAcademy of Marketing Science (AMS) World Marketing Congress 2014 - Lima, Peru
Duration: 5 Aug 20148 Aug 2014

Conference

ConferenceAcademy of Marketing Science (AMS) World Marketing Congress 2014
CountryPeru
CityLima
Period5/08/148/08/14

Cite this

Lee, Z. (2014). Towards a model of strategic charity rebranding process: a managerial perspective. Paper presented at Academy of Marketing Science (AMS) World Marketing Congress 2014, Lima, Peru.