Towards a model of strategic charity rebranding process: a managerial perspective

Zoe Lee

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - Aug 2014
EventAcademy of Marketing Science (AMS) World Marketing Congress 2014 - Lima, Peru
Duration: 5 Aug 2014 → 8 Aug 2014

Conference

ConferenceAcademy of Marketing Science (AMS) World Marketing Congress 2014
Country/TerritoryPeru
CityLima
Period5/08/14 → 8/08/14

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