Toward green narrative: Management and the evolutionary epic

Ken Starkey, Andrew Crane

Research output: Chapter or section in a book/report/conference proceedingChapter or section


We use a narrative perspective to explore the relevance of the sciences dealing with ecology lor management theory and practice/ presenting the issues of ecoscience from the perspective of green narrative, based on the "evolutionary epic." Adopting an interpretive sensemaking perspective on narrative, we address the narratological basis of the evolutionary epic and examine the potential for the narrative to inform a new relationship between management and the naturalenvironment. We suggest implications for management theory and practice by examining elements of the narrative.

Original languageEnglish
Title of host publicationBusiness Ethics and Strategy, Volumes I and II
PublisherTaylor and Francis
Number of pages18
ISBN (Electronic)9781351954051
ISBN (Print)9780754626091
Publication statusPublished - 1 Jan 2018

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting


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