Toward green narrative: management and the evolutionary epic

Ken Starkey, Andrew Crane

Research output: Contribution to journalArticle

85 Citations (Scopus)

Abstract

We use a narrative perspective to explore the relevance of the sciences dealing with ecology for management theory and practice, presenting the issues of ecoscience from the perspective of green narrative, based on the "evolutionary epic." Adopting an interpretive sensemaking perspective on narrative, we address the narratological basis of the evolutionary epic and examine the potential for the narrative to inform a new relationship between management and the natural environment. We suggest implications for management theory and practice by examining elements of the narrative.

LanguageEnglish
Pages220-237
Number of pages18
JournalAcademy of Management Review
Volume28
Issue number2
StatusPublished - Apr 2003

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Ecology
Evolutionary
Management practices
Management theory
Natural environment
Interpretive
Relationship management
Sensemaking

Cite this

Toward green narrative : management and the evolutionary epic. / Starkey, Ken; Crane, Andrew.

In: Academy of Management Review, Vol. 28, No. 2, 04.2003, p. 220-237.

Research output: Contribution to journalArticle

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