Original language | English |
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Title of host publication | Critical Marketing |
Subtitle of host publication | Issues in Contemporary Marketing |
Editors | Mark Tadajewsky, Douglas Brownlie |
Place of Publication | London, U. K. |
Publisher | Routledge |
Pages | 345-362 |
Number of pages | 17 |
ISBN (Print) | 9780470511985 |
Publication status | Published - 31 Mar 2008 |
Thinking Through Theory: Materialising the Oppositional Imagination
Pauline Maclaran, Lorna Stevens
Research output: Chapter or section in a book/report/conference proceeding › Chapter or section