Thinking Through Theory: Materialising the Oppositional Imagination

Pauline Maclaran, Lorna Stevens

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCritical Marketing
Subtitle of host publicationIssues in Contemporary Marketing
EditorsMark Tadajewsky, Douglas Brownlie
Place of PublicationLondon, U. K.
PublisherRoutledge
Pages345-362
Number of pages17
ISBN (Print)9780470511985
Publication statusPublished - 31 Mar 2008

Cite this

Maclaran, P., & Stevens, L. (2008). Thinking Through Theory: Materialising the Oppositional Imagination. In M. Tadajewsky, & D. Brownlie (Eds.), Critical Marketing: Issues in Contemporary Marketing (pp. 345-362). Routledge.