Thinking through feminist theorising: Poststructuralist feminism, ecofeminism and intersectionality

Pauline Maclaran, Lorna Stevens

Research output: Chapter or section in a book/report/conference proceedingChapter or section

9 Citations (SciVal)

Abstract

This chapter gives an overview of feminist scholarship and explains how it can help expose gendered assumptions in marketing and consumer research. The key aim is to help researchers gain a deeper understanding of three specific feminist approaches and how they may be used for analytic purposes. First we give a broad overview of the basic principles inherent in any feminist thinking before discussing these three bodies of feminist theorising: Poststructuralist feminism, ecofeminism and intersectionality. The first two have already made strong contributions in consumer research whereas the third, intersectionality, has been largely overlooked and is where we see potential new directions for gender critique.

Original languageEnglish
Title of host publicationHandbook of Research on Gender and Marketing
PublisherEdward Elgar Publishing Ltd
Pages229-251
Number of pages23
ISBN (Electronic)9781788115384
ISBN (Print)9781788115377
DOIs
Publication statusPublished - 1 Jan 2019

Bibliographical note

Publisher Copyright:
© Susan Dobscha 2019.

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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