The use of behavioural evidence in physical activity policy

Fiona Gillison, Fay Beck

Research output: Chapter in Book/Report/Conference proceedingChapter

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Abstract

This chapter explores the how behavioural theory and evidence are reflected in a range of physical activity policies. Examples of four different policy types are considered; Monitoring and Surveillance through examining the National Child Measurement Programme, Offering Support through the provision of brief advice in primary care and exercise referral services, Health Messaging through social marketing and workplace campaigns to promote active transport, and Financial or Economic Approaches through incentives schemes. We examine how far such policies can go in supporting people’s motivation, self-efficacy and opportunities for social support, given that physical activity can increasingly be avoided in daily life and requires active ‘opting in’. Throughout the chapter, the match between behavioural evidence and policies is scrutinised in relation to their content, targeting and implementation.
Original languageEnglish
Title of host publicationRoutledge Handbook of Physical Activity Policy and Practice
EditorsJoe Piggin, Louise Walsh, Mike Weed
Place of PublicationAbingdon, U. K.
PublisherRoutledge
Pages120-138
Edition1
ISBN (Electronic)9781315672779
ISBN (Print)9781138943087
Publication statusPublished - 18 Dec 2017

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    Gillison, F., & Beck, F. (2017). The use of behavioural evidence in physical activity policy. In J. Piggin, L. Walsh, & M. Weed (Eds.), Routledge Handbook of Physical Activity Policy and Practice (1 ed., pp. 120-138). [9] Routledge.