The use of behavioural evidence in physical activity policy

This chapter explores the how behavioural theory and evidence are reflected in a range of physical activity policies. Examples of four different policy types are considered; Monitoring and Surveillance through examining the National Child Measurement Programme, Offering Support through the provision of brief advice in primary care and exercise referral services, Health Messaging through social marketing and workplace campaigns to promote active transport, and Financial or Economic Approaches through incentives schemes. We examine how far such policies can go in supporting people’s motivation, self-efficacy and opportunities for social support, given that physical activity can increasingly be avoided in daily life and requires active ‘opting in’. Throughout the chapter, the match between behavioural evidence and policies is scrutinised in relation to their content, targeting and implementation.