Abstract
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.
| Original language | English |
|---|---|
| Publisher | Sage Publications |
| Number of pages | 220 |
| ISBN (Electronic) | 9781446213049 |
| ISBN (Print) | 9781412918930 |
| DOIs | |
| Publication status | Published - 13 Nov 1995 |
Keywords
- Sociology of comsumption
- consumer psychology
- consumer culture
ASJC Scopus subject areas
- General Social Sciences
- Economics, Econometrics and Finance(all)