The role of value change management in relationship dissolution: hygiene and motivational factors

Michael Beverland, Francis Farrelly, Zeb Woodhatch

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	927-939
Journal	Journal of Marketing Management
Volume	20
Issue number	9-10
DOIs	https://doi.org/10.1362/0267257042405295
Publication status	Published - 1 Nov 2004

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title = "The role of value change management in relationship dissolution: hygiene and motivational factors",

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AU - Farrelly, Francis

AU - Woodhatch, Zeb

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