The role of value change management in relationship dissolution: hygiene and motivational factors

Michael Beverland, Francis Farrelly, Zeb Woodhatch

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)927-939
JournalJournal of Marketing Management
Volume20
Issue number9-10
DOIs
Publication statusPublished - 1 Nov 2004

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