The role of service quality and ticket price on satisfaction and behavioral intentions within the professional soccer context

Rui Biscaia; Abel Correia; Masayuki Yoshida; António Rosado; João Marôco

doi:10.1108/IJSMS-14-04-2013-B004

The role of service quality and ticket price on satisfaction and behavioral intentions within the professional soccer context

Rui Biscaia, Abel Correia, Masayuki Yoshida, António Rosado, João Marôco

Department for Health

Research output: Contribution to journal › Article › peer-review

Abstract

This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structural equation model (SEM) revealed that the service quality construct impacts both satisfaction and behavioural intention. Also, behavioural intention is influenced by ticket pricing and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested.

Original language	English
Pages (from-to)	42-66
Number of pages	25
Journal	International Journal of Sports Marketing and Sponsorship
Volume	14
Issue number	4
DOIs	https://doi.org/10.1108/IJSMS-14-04-2013-B004
Publication status	Published - 1 Jul 2013

Keywords

service quality satisfaction
price
satisfaction
behavioural intention
sporting events
football

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10.1108/IJSMS-14-04-2013-B004

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abstract = "This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structural equation model (SEM) revealed that the service quality construct impacts both satisfaction and behavioural intention. Also, behavioural intention is influenced by ticket pricing and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested.",

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AU - Marôco, João

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AB - This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structural equation model (SEM) revealed that the service quality construct impacts both satisfaction and behavioural intention. Also, behavioural intention is influenced by ticket pricing and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested.

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KW - price

KW - satisfaction

KW - behavioural intention

KW - sporting events

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The role of service quality and ticket price on satisfaction and behavioral intentions within the professional soccer context

Abstract

Keywords

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