The role of service quality and ticket price on satisfaction and behavioral intentions within the professional soccer context

Rui Biscaia, Abel Correia, Masayuki Yoshida, António Rosado, João Marôco

Research output: Contribution to journalArticlepeer-review


This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structural equation model (SEM) revealed that the service quality construct impacts both satisfaction and behavioural intention. Also, behavioural intention is influenced by ticket pricing and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested.
Original languageEnglish
Pages (from-to)42-66
Number of pages25
JournalInternational Journal of Sports Marketing and Sponsorship
Issue number4
Publication statusPublished - 1 Jul 2013


  • service quality satisfaction
  • price
  • satisfaction
  • behavioural intention
  • sporting events
  • football

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