The role of innovation narratives in accomplishing organizational ambidexterity

Mairi Maclean, Charles Harvey, Benjamin D. Golant, John A.A. Sillince

Research output: Contribution to journalArticlepeer-review

44 Citations (SciVal)
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Abstract

Persistent tensions arising from the exploration-exploitation paradox continuously threaten the accomplishment of organizational ambidexterity. Structural, contextual and sequential solutions designed to alleviate these tensions dominate the ambidexterity literature. None of these adequately explains how top executives implement tension-alleviating managerial initiatives or how they respond in real time to tension-induced organizational perturbations. In this paper, through analysis of top management team (TMT) speeches at Procter & Gamble over a 15-year period, we show how the construction and communication of four innovation narratives – contextualizing, mutualizing, dramatizing and focalizing – reduced tensions and enhanced organizational ambidexterity. We demonstrate the importance of TMT reflexivity in devising and communicating performative narratives, illustrate the polyphonic model of narrative strategizing, and present a cyclical model suggesting that the accomplishment of organizational ambidexterity is an ongoing dynamic process.
Original languageEnglish
Article number6
Pages (from-to)693-721
Number of pages29
JournalStrategic Organization
Volume19
Issue number4
Early online date21 Jan 2020
DOIs
Publication statusPublished - 1 Nov 2021

Funding

This authors wish to express their gratitude to Editor Ann Langley, together with the three anonymous Strategic Organization reviewers for their thoughtful and perceptive comments throughout the review process. The author(s) received no financial support for the research, authorship, and/or publication of this article.

Keywords

  • Exploration-exploitation paradox, innovation narratives, top management team (TMT), organizational ambidexterity, polyphonic narration

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