The Rise of the 'Green Witch'

This chapter traces the emergence of “Green Witchcraft”, both online and offline, which has become an increasingly popular form of witchcraft in recent years. We discuss its roots in benevolent magic or white witchcraft, as well as its close association with goddess culture and other nature-based spiritualities. In our analysis, we identify key themes such as agency, self-growth, environmental concerns and eco-feminism. We show its rise in popularity reflects a number of socio-cultural trends such as growing climate concerns, the rise of well-being and mindfulness practices, and neopagan spiritualities focused on nature, healing and growth. It also offers a challenge to consumerism in its emphasis on sustainability and respect for nature. Through analysis of its various texts, platforms and influencers, the chapter shows the spells, rituals and other magical practices of the green witch, and how the overarching appeal of green witchcraft is that it offers its devotees a greener, kinder way of living in the twenty-first century.