The relationship between product and international diversification: the role of experience

M C J Mayer, Christian Stadler, Julia Hautz

Research output: Contribution to journalArticlepeer-review

71 Citations (SciVal)


We establish prior diversification experience as a key determinant of the relationship between growth of product and international diversification. Prior diversification experience allows firms to overcome short run constraints on simultaneous diversification growth imposed by the difficulty to transfer tacit knowledge, ambiguous competencies, and limited absorptive capacity. Studying U.S. and European firms we find a positive relationship between growth in product and international scope for firms with high and a negative one for those with little prior diversification experience. Further we find that product diversification experience has greater impact than international diversification experience.
Original languageEnglish
Pages (from-to)1458-1468
Number of pages11
JournalStrategic Management Journal
Issue number10
Early online date28 May 2014
Publication statusPublished - 1 Oct 2015


  • product diversification
  • international diversification
  • experience
  • endogenous growth
  • corporate strategy


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